PR Campaign - This is Type 1 Diabetes
- Georgia Adderley
- Feb 25
- 1 min read
We have loved bringing various campaigns to life including "This is Type 1 Diabetes" with The Diabetes Football Community and Cambridge United.
Client:
The Diabetes Football Community (TDFC)
Services:
PR, Strategy, Project Management, Social Media + Design.
Campaign:
A partnership with EFL League 1 club, Cambridge United who dedicated a fixture to TDFC.
Our matchday campaign: “This is Type 1 Diabetes” highlighted the hidden disability + the fact that people living with type 1 diabetes have to make at least 180 more health related decisions every day.
Insight:
The game was broadcast on Sky Sports + players on both teams wore our specially designed warm up tops.
Where did we ADD Value?:
Our team created a project strategy, press materials, social media content, matchday programme content + warm up tops.
Our ongiong consultation + effective communications plan elevated the campaign + helped to raise awareness for diabetes in football.
