About Us & Our Story
Add Management works with athletes, National Governing Bodies and sports clubs to build brands, deliver media training and protect reputations.
About
Add Management is a boutique PR and personal branding agency specialising in sport and wellness. We believe that athletes and leaders in sport are so much more than just their stats. Behind every person is a story, a personality and a brand, and too often, it goes untold.
We started working inside elite sport, managing talent and delivering work for leading sports organisations. That work showed us the same pattern again and again: those who invested early in their brand, media presence and reputation were the ones who attracted opportunities both inside and outside of their sport.
Today, we help athletes at every level build that brand for themselves, through practical courses, personalised coaching and hands-on workshops for the clubs and governing bodies who develop them. We also offer senior PR, media training and reputation management on a bespoke basis.
Our Founder
Georgia Adderley is the founder of Add Management with a passion for sport and wellness. She has worked in the marketing and PR sector for over a decade.
She holds a Master of Business Administration (MBA) with Marketing, a BA Honours Degree in Broadcast Journalism, various CMI marketing accreditations and is a FIFA Licensed and FA Registered Football Agent.
Georgia's focus remains on making a positive impact wherever she can. She has worked with athletes across a number of sports, innovative founders and leaders to improve their PR and personal brand.
