Our Story
Where Passion Meets Purpose: we have a relentless commitment to adding value. We empower athletes, talent and entrepreneurs to dream bigger and achieve more. As a PR and talent agency that builds genuine, trustworthy relationships, we were founded by Georgia Adderley who has spent over a decade in the PR and markteing sphere before becoming a FIFA Licensed Football Agent. We're committed to doing things differently with a fresh approach and a passion for seeing others thrive.

Mission
Transforming how athletes, talent, and entrepreneurs are represented and supported by building genuine, trustworthy relationships. We’re here to connect ambitions with opportunities, driving growth for today and the future. With a fresh approach and a passion for seeing people thrive, we’re committed to doing things differently - empowering you to dream bigger and achieve more.
Our Founder
Georgia is the founder of Add Management with a passion for business, sport and entertainment. She has worked in the marketing and PR sector for the last decade.
She holds a Master of Business Administration (MBA) with Marketing, a BA Honours Degree in Broadcast Journalism, various marketing accreditations and is a FIFA Licensed and FA Registered Football Agent.
Georgia's focus remains on making a positive impact wherever she can. She has worked with athletes across a number of sports, innovative tech-founders and influencers / celebrities to improve their PR and personal brand.
