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Our Story

Where Passion Meets Purpose: we have a passion for sport, creativity, and a relentless commitment to adding unparalleled value. Founded by a Marcomms veteran and FIFA Licensed Football Agent, we believe in creating lasting impacts, fostering collaborations, and elevating talents to new heights.

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Our mission is to seamlessly connect and consult talent and brands. Our specialised marketing and management services foster meaningful connections, ensuring a positive impact for both talent and brands alike. We are dedicated to driving success through tailored strategies that redefine industry standards

Our Founder

Georgia is the founder of Add Management with a passion for female empowerment, business, sport and entertainment. She has worked in the marketing and PR sector for the last decade.


She holds a Master of Business Administration (MBA) with Marketing, a BA Honours Degree in Broadcast Journalism, various marketing accreditations and is a FIFA Licensed and FA Registered Football Agent. 

With a love for women's football and female-empowering businesses, Georgia's focus remains on making a positive impact wherever she can.

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