Add Authenticity to Your Brand Storytelling

Authenticity is a core value that resonates deeply with today’s audiences, whether they’re businesses or influencers. People want to connect with brands and individuals they trust.

86% of consumers say authenticity is important when deciding what brands they like and support.

How to Add Authenticity

1: Show the Human Side of Your Brand

Share behind-the-scenes moments, company culture and the people who make your business thrive. Audiences connect with people, not just products or logos. 

2: Be Transparent About Your Products + Practices

Openly share information about how your products or services are created, where materials come from and your sustainability efforts.

3: Engage in Real Conversations with Your Audience

Respond to comments, ask for feedback and have genuine interactions with your audience.

Customers like to feel heard.

4: Use User-Generated Content (UGC)

Repost or share content created by your customers or fans. UGC helps humanise your brand and shows you value your community.

5: Avoid Overly Polished Content

Share more raw, real, and imperfect content that shows authenticity. Sometimes perfect, glossy images can feel distant or fake.

6: Share Your Values, Purpose + your brand story

Be clear about what your brand stands for and why you do what you do. Showcase your brand’s evolution, milestones, and key moments in the business journey.

7: Don’t Be Afraid to Admit Mistakes

Own up to mistakes, missteps, or shortcomings publicly and show how you are working to correct them. Admitting your mistakes and taking responsibility shows integrity.

8: Highlight Customer Stories + Testimonials

Let your customers or clients speak for your brand by sharing their experiences and success stories. Real customer stories build social proof and demonstrate the genuine impact your brand has.

How we Can Help

1: Amplifying your visibility through media relations, press releases and news distribution

2: Create authentic engagement through social media PR and campaign activation

3: Enhance your credibility through influencer collaborations, brand messaging and positioning