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Promoting Women’s Football - Juventus + TikTok Partner Up

Juventus Women and TikTok Italia have partnered up to bolster support for the club's first team and advance the growth of women's football, both domestically in Italy and on a global scale.

Juventus Women have launched a dedicated profile on TikTok, showcasing exclusive content highlighting the team's journey, successes and behind the scenes insights. This collaboration offers the Bianconeri's international fanbase and the entire TikTok community an array of unique experiences, providing fun BTS insights and engaging content. 

Spearheaded by a team of native creators, the profile will offer a glimpse into the team at Juventus Women, plus, there’s a newly established TikTok Corner at the Vinovo Training Centre serving as the focal point for this innovative storytelling.

TikTok will also serve as the new sleeve partner for Juventus Women, marking a pivotal moment in the partnership between Italy's most successful club and the popular entertainment platform. Fans will notice the 'Follow us on TikTok' call-to-action prominently featured on Juventus Women's shirts, inviting supporters to delve into the team's adventures and behind-the-scenes narratives on the platform.

With over 30 million followers presently, this collaboration solidifies Juventus' standing as the most followed Italian brand on TikTok, ranking as the fifth-most followed football club globally and maintaining a steadfast presence among the top 10 global brands. The women’s page currently has 32.5k followers and is growing!

We look forward to seeing how this develops and supports the growth of women’s football.

Follow their TikTok page to engage with their exciting journey:



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