PR Support: Worcester City Women FC Video Feature

We love supporting sports clubs to tell their unique stories. One of our recent projects involved facilitating and supporting the organisation of a video feature for Worcester City Women FC, in collaboration with The FA Women’s National League. This project placed a well-deserved spotlight on the club, its owner Nicole Allison, and the incredible work being done to grow the women’s game.

Client:

Worcester City Women FC

Services:

Public Relations (PR)

Campaign:

Video filming with the FA Women’s National League for their #BehindTheBall series. The video campaign saw insight’s shared from WCWFC owner Nicole Allison recorded at their home ground of Sixways Stadium in Worcester. The filming included following Nicole on a matchday to see the atmosphere of the community-led club that prioritises women and girls’ football locally.

A Platform for Growth and Representation

The feature, produced as part of The FA Women’s National League’s ongoing content series, provides insight into the club’s journey, ambitions, and the vital role of strong leadership in growing women’s football.

Our Role in the Process

We provided full PR and media support to ensure this feature was executed seamlessly. Our involvement included:

Coordinating logistics between Worcester City Women FC and The FA Women’s National League to facilitate filming.
Story development, ensuring that the club’s unique narrative was effectively communicated.
On-the-ground support, assisting with interviews and ensuring a smooth production process.

The Growth of Women's Football

The increasing visibility of clubs like Worcester City Women FC is part of the growth of women’s football in England. Features like this provide an essential platform for clubs to attract new fans, sponsors, and players, helping to elevate the game at all levels.

You can watch the full feature here: https://www.youtube.com/watch?v=2FCRKTGcEVg

For PR, branding, and media support in sport, please feel free to reach out to us!