Football Club Workshops
An interactive workshop for football players to have an intro into personal branding. The session includes a talk and presentation as well as a workbook for players to begin during the session.
This session provides players with an insight into what personal branding is, as well as:
- An overview of the process
- An 8-step guide
- A visualisation example
- Monetising vs barter agreements
- Athlete and entertainment examples
- Benefits for the club themselves
The personal brand of a player can bring more fans to the club, as well as followers to the club’s social media channels. The more prominent the player is, the more potential for commercial revenue for the club through mediums such as shirt sales and paid fan engagements. Players with a strong personal brand can support the club with community initiatives, sponsorship engagements and media interviews to drive more impressions for the brand.
When completing this session and the accompanying workbook, players will have a base knowledge and increased empowerment to begin refining and building their profile and personal brand.
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